Project Direction: leaning into the location without being overly cliché. they don’t want the event to feel too Business focused since their Spring Event is a little more casual.They want to avoid all connotations of Vegas as “Sin City,” and its more debaucherous reputation. While they are not opposed to playing off the casinos/gambling, they want to make sure it is clean. They also do not want to encourage spending too much time in the casinos because it will take people away from the conference.